Jan Brueckner

In some ways, L.A. as a tourist destination is a difficult sell, said Jan Brueckner, an economics professor at UC Irvine. “L.A. is not such a great city for getting around,” Brueckner said. “In L.A., to get around you really need a rental car and that’s a factor that makes things more expensive, and people may encounter our famous traffic congestion, which is not pleasant.”

For the full story, please visit https://www.latimes.com/business/story/2024-05-02/after-covid-a-slice-of-tourists-didnt-return-l-a-wants-them-back.