From The British Psychological Society:
Donald Hoffman, also speaking in the ‘What are we thinking?’ session, is a cognitive scientist who studies how our visual perception guides our everyday reality. He is a faculty member at UC Irvine and a recipient of the Troland Award of the US National Academy of Sciences.

For the full story, please visit http://www.bps.org.uk/news/psychologist-psychology-and-neuroscience-ted.