Square taps into the mobile payment business
Square taps into the mobile payment business
- February 1, 2013
- Bill Maurer, anthropology and law professor and Institute for Money, Technology and Financial Inclusion director, is featured in the Los Angeles Times February 1, 2013
From the LA Times:
UC Irvine anthropology professor Bill Maurer said Square leaped ahead of competitors
by using existing technology to create payment systems that blend into the background.
It also took advantage of existing consumer behavior, swiping credit cards, rather
than asking consumers to learn a whole new way of paying for something. And it targeted
an underserved niche: businesses that couldn't take credit cards.
For the full story, please visit http://www.latimes.com/business/la-fi-square-dorsey-20130201,0,5416478.s....
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