MTV hopes online game can energize 2012 youth vote
MTV hopes online game can energize 2012 youth vote
- April 24, 2012
- Russell Dalton, political science professor, is quoted by CNN, WXII The Triad, and WTAE April 24, 2012
From CNN:
MTV is hoping to give its get-out-the-vote campaign a viral boost with an online
game, inspired by fantasy sports, that rewards players for participating in the 2012
elections. Gamers will rack up points in "Fantasy Election '12" for registering to
vote, watching debates and publicly supporting candidates with transparent fundraising
records and who refrain from political mudslinging.... Russell Dalton, a political
science professor at the University of California, Irvine, credits distrust in government
with the substantial percentage of Generation Y citizens who would rather spend hours
creating a viral campaign video than cast a ballot. "I think because of their cynicism
and lack of control, they would rather do something direct," said Dalton, author of
"The Good Citizen: How a Younger Generation Is Reshaping American Politics."
For the full story, please visit http://www.cnn.com/2012/04/24/tech/web/mtv-game-youth-vote/index.html?ir....
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