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Super dada
Bobby Barzi, economics '94, is showcasing the importance of fatherhood through his clothing company - Fodada - that gives back
Bobby Barzi isn't ashamed to admit that he sometimes finds himself singing along to Justin Bieber - one of his kids' favorites - in the car. Sometimes even when his kids aren't around.
"I guess that’s how you know you're comfortable with yourself," he jokes.
The economics alumnus, entrepreneur, and father of two - Pierce, 7 and Royce, 4 - relishes these lighthearted moments; singing along with teen pop stars wasn't always his M.O.
According to Barzi, becoming a dad changed his whole life for the better. But it also allowed him to notice that not all dads were as naturally open to those changes. That's why in 2012 he founded Fodada, a global for-profit business that's dedicated to fostering the invaluable relationship between father and child. Even the company's name reflects that fatherly dedication - it was inspired by Barzi's older son who, as a toddler, would bring his dad little toys and trinkets with the announcement, "fo' dada."
As a clothing company, Fodada creates everyday clothing for men, women, and children in addition to partnering with corporations for purposeful custom productions. But instead of pocketing all the profits, Barzi - known around the office as Chief Dada - has made it his mission to host events and activities for families around the globe that cultivate a community of like-minded dads.
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