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featured
Great giving
Social sciences alumnus encourages random acts of generosity through his company, Generosity Gang
How many people do you know who would literally give a stranger the shirt off their back? Would you?
It's a tough question to answer, but Sonsern Lin - an alumnus of the School of Social Sciences business economics program and founder of clothing company Generosity Gang - wants to change that.
"I wanted to do something that allowed people to experience the feeling of giving," he explains. "Our brand has always been, not so much focused on a specific cause, but focused on how to inspire the person consuming our product to make generosity a part of their lifestyle."
The one-man show behind the newly rebranded company - they used to be called P1124 - hopes to help people appreciate the resources they have access to while encouraging them to live generously in every aspect of their lives. Their unique model allows customers to choose a product based on a cause that is meaningful to them and offers wearable reminders to practice giving in everyday life. The company's current initiatives - Choose Hunger, Choose Water, and the Sweatshirt Off Your Back campaign - each boast a unique cause and products to appeal to different people and types of giving.
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