From Grist:
7. We are motivated more by hope than fear, at least in matters of social change. … “This rhetoric about we only have a certain amount of time is a killer. It doesn’t make people engaged, it makes them give up,” says David Meyer, professor of sociology at UC Irvine and author of The Politics of Protest: Social Movements in America.

For the full story, please visit http://grist.org/climate-energy/10-things-you-want-to-know-about-human-nature-if-youre-fighting-climate-change/.