Dr. Diego Garzia is a Senior Researcher and Lecturer at the University of Lucerne, Switzerland. His current research project “Personalization of Politics between Television and the Internet,” funded by an AMBIZIONE Grant of the Swiss National Science Foundation, investigates the extent to which political leaders have come to affect voters’ choice as well as the role played by old and new media in driving this development across time. He sits in the Scientific Council of the Italian National Election Study (ITANES) and he is a co-convener of the ECPR Research Network on Voting Advice Applications.